About Us

At Herted, we believe in the healing power of comfort, connection, and care. What started as a deeply personal journey to find peace in moments of anxiety and sleeplessness has grown into a global mission: to help people everywhere feel calmer, safer, and more at ease—one breath at a time.

Our Story

Herted was born out of real experience—the kind of sleepless nights and anxious thoughts that many people face in silence. Our founder set out to create something that could offer relief not just in theory, but in real life. After months of research, testing, and refinement, the very first Relief Koala was created.

This wasn’t just a plush toy. It was a companion. A soft, soothing friend that mimics human breathing, heartbeat rhythms, and emits calming ambient sounds—designed to help you relax, fall asleep faster, and wake up feeling lighter.

From that first product, a community grew. One built on trust, compassion, and a shared desire for peace of mind.

What Makes Us Different

We don’t follow trends—we follow the science of calm. Every Herted product is carefully engineered to ease anxiety, reduce stress, and promote better sleep. Here's what sets us apart:

  • Breathing Technology: Our plushies gently rise and fall, simulating real breathing to calm your nervous system.

  • Heartbeat & Sound Therapy: Subtle vibrations and relaxing soundscapes help the body shift into rest mode.

  • Soft, Safe Materials: Crafted with high-quality, eco-conscious fabrics that are safe for everyone.

  • Emotional Comfort: Created not just for children, but for anyone who needs a gentle hand through tough moments.

  • Backed by Thousands: Loved and trusted by over 150,000 customers around the world—and growing every day.

Our Mission

To bring calm where there’s chaos. To provide relief where there’s restlessness. And to offer comfort where it’s needed most.

Whether you're navigating anxiety, stress, loneliness, or just need a better night's sleep, Herted is here to support you with empathy, quality, and real solutions.

The People Behind the Plush

We are a small, dedicated team with a big heart. Designers, customer advocates, wellness lovers—we all come together to create something that truly makes a difference. We're constantly listening, improving, and expanding to meet the needs of our growing community.

Through our ambassador program and customer stories, we’re building a movement around emotional care. And we’re just getting started.

Why We Do What We Do

Because everyone deserves to feel safe. To feel calm. To sleep well.
We know what it feels like to search for comfort—and we want to be the brand that helps you find it.

Thank you for trusting us with your care. At Herted, we don’t just sell plush companions—we offer peace of mind, one breath at a time.

Contact information

Trade Name: Herted

Legal Entity: RELOWSY LLC

Email: support@herted.com

Phone: +1 (319) 435-0273

Business Address: 30 N Gould St Ste R, Sheridan, Wyoming, 82801, United States